Page 13 - Management Theory 2023-2024 Edition

www.pharmacyexam.com Krisman

2. Once the individual is ready for change, he/she must be moved toward the desired behaviors,
sometimes over a period of time. This phase is called “Movement.” Due to heavy smoking, Mr. Mehta’s
lungs are not functioning properly, and a physician advised him to quit smoking. Mr. Mehta is now ready
to quit smoking (change in behavior), and this phase is called “Movement.”

3. However changing to new behaviors, is not enough. Those new activities must be solidified, habituated,
and reinforced so that they continue over time. This phase is known as “Refreezing”. Referring to Mr.
Mehta’s case, six months after quitting smoking, he starts again. This is breaking off the phase
“Refreezing.” This phase requires a person to stick to a changed behavior.

Force Field Analysis:

A Force Field Analysis is a useful tool for a healthcare provider in identifying the dynamic state in which the
patient can be placed. In a routine life, forces change each day to both facilitate and inhibit the patient’s
response to the symptom of illness. A Force Field Analysis helps to visualize these various forces.

In above figure, there are two types of forces listed. Forces listed that encourage change are defined as driving
forces, whereas the other forces that make change difficult are described as restraining forces. In a practical life,
these forces are complex, and each may have dual characteristics of encouraging and preventing a change.
Familiarizing with these forces may be helpful for patients as well as healthcare providers.

12