Page 21 - Management Theory 2023-2024 Edition

www.pharmacyexam.com Krisman

4. Anchoring heuristics: Another type of heuristic is anchoring. Most of us make initial assessments and
decisions until we find correct answers. However, sometimes our adjustments are not adequate to
support our initial assessment since we are under high influence of the initial assessment. This
resistance to change from initial decision is called anchoring. For example, a practitioner makes an initial
assessment (from experience and sets of symptoms) and prescribes a drug to a patient until he receives
results from laboratory or diagnostic tests. The anchoring occurs when the prescriber fails to discontinue
the drug even after laboratory or diagnostic tests indicate that it is not needed.

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